VISA FIFA WORLD CUP

Visa believes that the World Cup is powered by the people off the pitch. That the spirit of football lives in them. So to celebrate this, we go where they are.

Off the pitch.

We celebrate living rooms with big TVs and toilets with thin walls. We celebrate cars parked behind cafés with free WiFi, watching the game under a tree or on top of it come summertime.

We celebrate bars and balconies, queues and time in between appointments, meetings and classes. We celebrate waiting – for a Careem, for the metro, for the bus. 

We celebrate anywhere you go for football. To watch, play or discuss the game. Because that’s where football lives.